Affiliate
Marketing 101: Making the Most of Affiliate
Conferences and Expo's
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by Ryan Jones
As affiliates trying to make a living, it's
hard to not put your time and energy into
those products and services that stand to
convert the best and make the most money. This
is especially true when we're talking about
products and services that do not necessarily
meet your own standards, whether environmental
standards or just straight up morals.
So then, how does one earn revenue from
affiliate marketing while staying true to
one's ideals and ethics?
The short answer is to learn affiliate
marketing - the tools of the trade. While
there are some differences in affiliate
marketing, depending on the products you are
promoting, the essential tools are the same.
The longer answer to this question is putting
these tools to use - the workload.
There is no denying that earning affiliate
income takes work and patience. We all should
know by now that "get rich quick" schemes are
precisely what they say they are....schemes.
If you want to make it at affiliate marketing
without selling out to promote easy products
with unethical promotion techniques, you need
to get educated the right way.
Certainly, there is a lot of information
online to help you get started. Another option
are affiliate conventions, such as the
Affiliate Summit that took place in early
January. One of the great things about
affiliate conventions is that 1) they offer
great educational seminars, covering
everything from search engine optimization
tips to monetizing social media; and 2)
Provide a great forum for networking and
making business connections.
One of the discussions at Affiliate Summit
(West) was geo-targeted SEO, i.e., making the
most out of localized search results. For an
eco-minded affiliate marketer, this could be a
way of drawing less competitive, niche traffic
and converting potential local sales into
online sales.
Little did I know that less than one year
later when I attended the New York City Green
Expo and ran into a merchant I first made
contact with at the DC Green Fest, that it
would result in a $150 commission!
You just don't know unless you go! If you
make the effort, do the work (which yes,
includes follow-ups), stay positive and
patient, you will earn some cash from eco
affiliate marketing. You won't be able to quit
your day job overnight, but if you stick at it
and look for ways to grow and expand, you will
be headed in that direction.