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Marketing
the Holidays With Green Cards, Wrapping Paper and Gifts

 
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by Ryan Jones

What's that I hear? Sleigh Bells? Carolers? If I wasn't mistaken, I'd dare say those are the sounds of the Holiday Season. And even though Fall is just arriving and Christmas is still over two months away, you can certainly feel the Holiday Spirit in the air.

For many people, the Holiday's can be a hectic time of year. So much so, in fact, those of use who are used to going green will oftentimes opt for the quickest, most affordable fix for our Holiday activities - namely the one activity that generates the most waste and Carbon footprint. And that, my friends, is gift shopping.

 

That said, let us recall the many factors that contribute to successful affiliate marketing, or should I say, conversions resulting in commissions - because let's face it - earning revenue is the key to keeping your affiliate marketing business going and growing. One of these factors is offering products that have good conversion rates. Oftentimes, these are products/services that can only be purchased online or are better priced than land-based retailers. And green holiday supplies, namely green wrapping paper and green holiday cards, are exactly this type of product.

For green affiliate marketers, this is precisely the type of niche, seasonal business opportunity that can be capitalized on. NOW, is the time to start sending out those emails (no spamming, of course), and writing/publishing content that gives consumers the opportunity to buy green holiday supplies, which for the most part, are difficult to find in land-based stores. It's also a great time to market eco-friendly holiday gift baskets, which are becoming very popular.

Are you ready to start marketing a Green Holiday Season? Well then, here are some outstanding green affiliate programs you can promote:

Season's Greenings - Season's Greenings offers Forest Stewardship Council (FSC) certified cards printed with vegetable-based ink and eco-friendly toner - complete with customizable greetings/fonts. There are ten different unique designs, some which could be considered eco-chic holiday cards. My personal favorite is the "Recycle Tree" card. All cards are manufactured with wind-powered electricity, and shipping is offset with planted tree for every order placed. The potential for earnings is fantastic, considering Season's Greenings will place large orders for 3,500 cards or more. This is great option for large companies, while smaller amounts as little as fifty cards are perfect for individuals. This averages no more than $2.75 per card, which is an outstanding price for an FSC certified holiday card. Season's Greenings affiliate program is managed by Performance-Based, and commissions pay a nice 13% on the first tier and 2% on the second.

Peaceful Valley Greetings - Offering one of the largest selections of 100% recycled gift wrap paper (Chlorine-free, vegetable-based ink, 100% post-consumer fiber) and green Holiday Cards, Peaceful Valley Greetings lives up to their name. The online Holiday Shoppe here is stocked with a large selection of green Holiday cards by Tree Free Greetings. These cards are made of Sweetpaper, which is a post-agricultural by-product of sugarcane waste that would otherwise be sent to the landfill. They are printed with soy-based inks and are green energy certified. Going that extra mile on the social front, Peaceful Valley Greetings employs adults with developmental challenges to package shipped products. Not everything is of the Holiday theme, thus giving you opportunity to market everyday gift giving. Peaceful Valley also carries a nice selection of hand-made gifts, jewelry and clothing. Their affiliate program is exclusively managed through ShareaSale and pays 10% commissions on all sales. Sign up Here

BuyGreen - Another all-in-one destination for gifts, cards and wrapping paper, Buy Green is the quintessential green super store. Greeting cards come in a variety of designs, and in order to view them all, be sure to select the "Design" drop-down menu on the order page. My personal favorite: Winter Dreams. All cards and green wrapping paper are 100% wind power generated, and are printed with soy-based inks on 100% recycled, 100% post-consumer FSC certified paper. Furthermore, they are wrapped in biodegradable cellophane and shipped with recycled cardboard. Earn 10% commissions on sales tracked through the Link Connector affiliate program network. Sign up at Link Connector

Global Exchange Store - In addition to a small selection of handmade, recycled green Holiday Cards, the Fair Trade Store at Global Exchange offers Christmas ornaments and even green Christmas stockings. The most diverse offering here, however, are the gift baskets, ranging from organic, gourmet foods to the 100% Fair Trade tea and coffee baskets. Commissions pay 10% on all products, and are exclusively tracked through the ShareaSale network. Sign up Here

 

Gifts With Humanity - Gifts With Humanity is a member of the Fair Trade Federation and World Fair Trade Organization, and as such, specializes in distributing the handiwork from artisans primarily located in Africa. There is no recycled gift wrap paper and Holiday cards per say, however, Gifts With Humanity offers gift wrapping for all their products at an additional price, which is hard to pass up. The handmade wrapping paper comes in a unique, embroidered design, and includes a 100% recycled box and raffia ties. Gifts With Humanity offers a two-tier affiliate program exclusively through ShareaSale and pays 12% commissions.

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