Marketing
the Holidays With Green Cards, Wrapping Paper and Gifts
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by Ryan Jones
What's that I hear? Sleigh Bells? Carolers? If I wasn't
mistaken, I'd dare say those are the sounds of the Holiday Season. And even
though Fall is just arriving and Christmas is still over two months away, you
can certainly feel the Holiday Spirit in the air.
For many people, the Holiday's can be a hectic time of year.
So much so, in fact, those of use who are used to going green will oftentimes
opt for the quickest, most affordable fix for our Holiday activities - namely
the one activity that generates the most waste and Carbon footprint. And that,
my friends, is gift shopping.
That said, let us recall the many factors that contribute to
successful affiliate marketing, or should I say, conversions resulting in
commissions - because let's face it - earning revenue is the key to keeping your
affiliate marketing business going and growing. One of these factors is offering
products that have good conversion rates. Oftentimes, these are
products/services that can only be purchased online or are better priced than
land-based retailers. And green holiday supplies, namely green wrapping paper
and green holiday cards, are exactly this type of product.
For green affiliate marketers, this is precisely the type of
niche, seasonal business opportunity that can be capitalized on. NOW, is the
time to start sending out those emails (no spamming, of course), and
writing/publishing content that gives consumers the opportunity to buy green
holiday supplies, which for the most part, are difficult to find in land-based
stores. It's also a great time to market eco-friendly holiday gift baskets,
which are becoming very popular.
Are you ready to start marketing a Green Holiday Season? Well
then, here are some outstanding green affiliate programs you can promote:
Season's Greenings
- Season's Greenings offers Forest Stewardship Council (FSC) certified cards
printed with vegetable-based ink and eco-friendly toner - complete with
customizable greetings/fonts. There are ten different unique designs, some which
could be considered eco-chic holiday cards. My personal favorite is the "Recycle
Tree" card. All cards are manufactured with wind-powered electricity, and
shipping is offset with planted tree for every order placed. The potential for
earnings is fantastic, considering Season's Greenings will place large orders
for 3,500 cards or more. This is great option for large companies, while smaller
amounts as little as fifty cards are perfect for individuals. This averages no
more than $2.75 per card, which is an outstanding price for an FSC certified
holiday card. Season's Greenings affiliate program is managed by
Performance-Based, and commissions pay a nice 13% on the first tier and 2% on
the second.
Peaceful
Valley Greetings - Offering one of the largest selections
of 100% recycled gift wrap paper (Chlorine-free, vegetable-based ink, 100%
post-consumer fiber) and green Holiday Cards,
Peaceful Valley Greetings lives up to their name. The online Holiday Shoppe here
is stocked with a large selection of green Holiday cards by Tree Free Greetings.
These cards are made of Sweetpaper, which is a post-agricultural by-product of
sugarcane waste that would otherwise be sent to the landfill. They are printed
with soy-based inks and are green energy certified. Going that extra mile on the
social front, Peaceful Valley Greetings employs adults with developmental
challenges to package shipped products. Not everything is of the
Holiday theme, thus giving you opportunity to market everyday gift giving.
Peaceful Valley also carries a nice selection of hand-made gifts, jewelry and
clothing. Their affiliate program is exclusively managed through ShareaSale and
pays 10% commissions on all sales. Sign up
Here
BuyGreen
- Another all-in-one destination for gifts, cards and wrapping paper, Buy Green
is the quintessential green super store. Greeting cards come in a variety of
designs, and in order to view them all, be sure to select the "Design" drop-down
menu on the order page. My personal favorite: Winter Dreams. All cards and green
wrapping paper are 100% wind power generated, and are printed with soy-based
inks on 100% recycled, 100% post-consumer FSC certified paper. Furthermore, they
are wrapped in biodegradable cellophane and shipped with recycled cardboard.
Earn 10% commissions on sales tracked through the Link Connector affiliate
program network. Sign up at
Link Connector
Global Exchange Store - In addition to a small
selection of handmade, recycled green Holiday Cards, the Fair Trade Store at
Global Exchange offers Christmas ornaments and even green Christmas stockings.
The most diverse offering here, however, are the gift baskets, ranging from
organic, gourmet foods to the 100% Fair Trade tea and coffee baskets.
Commissions pay 10% on all products, and are exclusively tracked through the
ShareaSale network. Sign up
Here
Gifts With Humanity
- Gifts With Humanity is a member of the Fair Trade Federation and World Fair
Trade Organization, and as such, specializes in distributing the handiwork from
artisans primarily located in Africa. There is no recycled gift wrap paper and
Holiday cards per say, however, Gifts With Humanity offers gift wrapping for all
their products at an additional price, which is hard to pass up. The handmade
wrapping paper comes in a unique, embroidered design, and includes a 100%
recycled box and raffia ties. Gifts With Humanity offers a two-tier affiliate
program exclusively through ShareaSale and pays 12% commissions.
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