A message to all green business merchants…
GreenAffiliatePrograms.net (GAP) provides
free consultations to green business owners
looking to optimize their online business
operations. Since 2007, we have worked closely
with a wide range of internet businesses in the LOHAS sphere.
Coupled with direct affiliate marketing and
SEO experience since 2000, we are highly
confident recommending to all eco-friendly and
health/wellness internet businesses what we like to call GAP’s
“Green Merchant Recipe for Success”. Think of it as your
essential, free
consultation. If you are looking to heighten
your brands green credentials, improve your
website’s traffic from targeted green
consumers, and consequently, increase sales,
we highly recommend taking the following
steps:
Step 1:
Join GreenAmerica.org
If you own a green
business and/or operate a website offering
eco-friendly, sustainable products and
services, one of the best things you will ever
do for your business is to join the Green
America Business Network.
For just $20/year, you will have access to a
wealth of green resources, including a
subscription to the Green American newsletter,
the National Green Pages and free membership
to Green America's five annual Green Festival
events. For the greenest of businesses seeking
to be listed in the National Green Pages and
receive the Green America Business Seal,
consider joining the Green America business
network.
Not only giving a huge boost in
credibility to your non-greenwashing business
practices and products, a membership with
Green America puts your business in front of
hundreds of thousands of green-minded
consumers – a demographic growing
by leaps and bounds. Furthermore, a
membership with Green America provides
outstanding B2B opportunities with the hundreds of
other green businesses making up the Green
America Business Network.
Step 2:
Join the ShareaSale Affiliate Network
and/or
Performance-Based
Affiliate Network
These days, to call your
business “green” and “sustainable”, means
doing socially responsible and environmentally
friendly business.
If this applies to your products and
the services you provide, why shouldn’t it
apply to your B2B relations and marketing
activities? Well, it should. Not only because
it's the right thing to do, aligning your
online marketing activities with like minded
B2B lead generators results in better
converting traffic. That is precisely
why we have a strong alliance with ShareaSale
and the
Performance-Based affiliate network, which
boasts an impressive cadre of thousands of eco
affiliates, ranging from green news publishers
and eco bloggers to green product review sites,
super affiliates
and drop-shippers. ShareaSale now has a Green
Merchant category to promote your program,
while Performance-Based is the exclusive affiliate
program provider for GreenAmerica.org. If
you’re a member of the Green America Business
Network, it only makes sense to use their
affiliate program of choice. Starting an affiliate program with
Performance-Based not only puts your business
in the same league as that of Green America,
it ensures your affiliate program is acquiring
affiliates who are part and parcel of the
non-greenwashing, eco movement.
Step 3:
Affiliate Program Management
Affiliate program
management spans a wide range of tasks, not
the least of which is recruiting
top-performing affiliates to join your
affiliate program. However, in today’s
competitive online marketplace, the best
affiliate program management also requires
skills in search engine optimization,
user-experience, web and graphic design,
analytics, sales conversion and great
communicative skills. To launch an affiliate
program simply isn’t enough to tap into the
power of online affiliate marketing. Keeping
constant contact with affiliates, offering
recurring promotions and maintaining an
updated data feed are just some of things
needed to maximize the performance of your
affiliate program.
What
this essentially amounts to is having a
dedicated affiliate program manager tasked
with day-to-day responsibilities of running an
affiliate program, including the approval of
affiliate applications, sending out
newsletters, negotiating with top-performing
affiliates, launching
promotion campaigns, developing banners,
keeping tabs on sale referrals and monitoring
affiliate activities in general. In additions
to this, the best affiliate program managers
are knowledgeable in the areas of affiliate
marketing and search engine optimization, and
can provide advice to affiliates in order to
help them succeed, consequently ensuring the
success of the affiliate program itself.
It is good and well to
have intentions to manage your own affiliate
program. However, most merchants do not
realize just how much work is required to
wield a successful affiliate program, let
alone the time it takes for the affiliate
program to begin generating sales. This is
where the help of third-party affiliate
program management comes in great use. Known
as Outsourced Affiliate Program Managers, aka
OPM’s,
outsourced program management is a
service provided by Green Affiliate Programs.
Generally provided on a commission basis with
monthly retainer fee, GAP’s affiliate program
management is customized for each individual
merchant. As mentioned, through our alliance
with the eco affiliate Performance-Based
network, to which we refer new affiliates
every day, GAP provides green internet
businesses with the essentials needed to
maximize success on the internet.Please contact us to receive a
website analysis and proposal to help your
affiliate program succeed, and/or see our
Affiliate Program Management Services page for
more information.
CONTACT US @
info [at]
greenaffiliateprograms.net
for management
inquiries and a free quote
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